Category: Leadership & Business Skills

Entrepreneurs excel at devising solutions for companies’ issues, but they all seem to lack the art of scaling their businesses. These big thinkers often use the concepts of mindful business scaling & growing interchangeably, but in reality, they are entirely...

Sometimes you need a little kickstart, i.e., something that sparks energy in you & helps you move forward. Well, in simpler terms, you need ambition in life & work!  Ambition affects everyone differently. But it always creates a strong desire...

Branding is an elusive concept & many businesses/ companies tend to confuse it with a logo. David Ogilvy describes a brand as ‘the intangible total of a product’s attributes, i.e., its name, packaging, history, and how it is publicized/ advertised’. ...